I'm selling the pre order car from Best Buy, the halo wart hog DLC and this...It's actually described as...
As announced previously, Forza Horizon 3's Ultimate Edition comes with a series of extras, including the Car Pass, the Motorsport All-Stars Car pack, and a VIP membership. These unlock things like more cars and events, among other things. As detailed on Microsoft's website, the Car Pass goes for $30 by itself, while the All-Stars pack sells for $10. A VIP membership sells for $20 on its own.
So like $70 worth of content for $35