It’s all about fun, friendship, and charms, as the Play Label of Electronic Arts Inc. today announced its new, original video game franchise for girls: CHARM GIRLS CLUB™. Girls will be immersed in the fabulous Charm Girls’ world where they collect sparkly, virtual charms as they complete challenges that are sassy, fun, and relevant to their world. EA will release four CHARM GIRLS CLUB titles this fall including CHARM GIRLS CLUB Pajama Party for the Wii™, and three titles for the Nintendo DS™: CHARM GIRLS CLUB My Perfect Prom, CHARM GIRLS CLUB My Fashion Mall and CHARM GIRLS CLUB My Fashion Show.