What's up with this GetGoatz.com platform jumping school advertised on TV? On the site, they've also got ads leading to other sites like FirstPersonGetaways.com, which have obvious allusions to classic video games, as well as a silhouette of Lara Croft. The latter site leads me to believe that this isn't the work of a singular developer or publisher. Does the industry as a whole need to raise public awareness and attract sales? I think they're doing plenty good staking a claim in the zeitgeist.