That was a one-time deal (that I unfortunately missed! Drat!) at one retailer. OTOH, GHWT guitar bundles have been $67 at Costco, $60 at Meijer, and $50 at Guitar Center, all within a couple of weeks; now this price slash. If there were a slew of RB2 deals flying around, you'd have a point; but there aren't, so you don't.