Check out beauty supply places, like Sally's Beauty Supply, if there are any around you. That's were I used to get hair dye when I did that sort of thing. Places like that usually tend to have a pretty good selection, and you won't be feeding the beast that is Hot Topic. Leave that for the kiddies that think punk rock is all about hair color and jumping up and down alot. The ICE colored stuff is just colored hair gel isn't it? Meh.