I just went to Target in St. Albert, Alberta.
GTA V is on sale for $30, as well as a bunch of other average deals.
Ryse and Dead Rising 3 are still $19.99
There were a few 3DS deals for $10 (Sonic Colors, a handful of Lego games, etc.) They were also clearing out Mario Vs Donkey Kong for $20.99 - perhaps just this store.
PS3 - The Last of Us for $30.
I grabbed the games I wanted and asked the associate why the price is different from the price shown in the picture I had from the OP. She said different stores will do different deals sometimes, and that must have been just that one store. She did however offer to do the same for me, so I managed to get GTA V for $15 thanks to the OP and a very helpful sales associate.
Thanks OP and good luck to anyone else out there that tries to get the same.