[quote name='Cornfedwb']Because celebrities were given them for cheap publicity.. and Mt. Dew gave a bunch away for cheap publicity?
Because both were given them free, and both got/will get them early if I understand the contest correctly?[/QUOTE]
A celebrity gets it because they are famous. That puts them into a small group of people that the general public obviously doesn't fit into. Hence the pool of celebrities completely excises, for the most part, the gaming population. At least for a contest, it's essentially everyone's game on a somewhat equal level (barring people who had 2000+ codes versus those with 2 codes, obviously that can't be argued). Paris Hilton has a code and I have code, we're still equal. BUt she f*cks some guys in a hot tub with a donkey watching and she instantly gets a 360, a number she probably can't even count to.
I do see your point about publicity. I wasn't considering that.