[quote name='optimusprime']
I'll take this paragraph by paragraph:
1. I don't follow you here at all. So no movie/tv show/publication relating to relegion is entitled to make any profit? If that were the case, no entertainment projects involving relegion would ever be undertaken. I personally feel the ones doing the exploiting are the companies who use sex, drugs, profanity to reel in their (primarily young) audiences. I applaud companies that undertake projects with decent/wholesome subject matter (relegious and otherwise)....again...you're saying its exploitive just because its relegious.[/quote]
The companies are exploiting a market that they don't tap often. It's not wrong to make a profit from religious things, like the Veggietales, or Willie Aame's Bibleman, but when a company goes after the religious dollar, that would classify as exploititve. To put it in gaming terminology, it would be like if Take Two/Rockstar just happened to go into the religious game market.
2. Its not as if Christians are more vulnerable to marketing on Ash Wednesday. How would they lose revenues by opening it later. Do Christians only go to see movies during lent? As I see it, they would make the same amount of money regardless of when it opened.
The movie is capitalizing on the entire lent season. While the events of the film take place on what would be good friday, the movie was released on ash wednesday. While it would make more sense to release it closer to good friday, opening on ash wednesday gave not only the bang of premiering at the start of the holy season, but also gives the greatest number of weekends in theatres before easter (which after easter, I personally expect the film to fizzle out)
3. How could he have possibly "expected" what his profits would be before he even began filming. In hind-sight, it looks like a good move, but it could have just as easily failed, as many other movies do (then, he would have lost money). Nobody is saying that he didn't try his best to make a good movie, and that it wasn't partly a business decision, but again, there are easier and less risky ways for Gibson to make money. Also, you're not factoring in what he stands to lose in the future now that he's basically black-balled in Hollywood.
Not only is there the box office to think about profit-wise, but more importantly the risiduals that will come in this time every year for the next however long until the next "Great Christian Movie" comes down the pike. There really isn't that much arguing that there were at least
SOME business decisions that factored into the making of this picture, how much only a few people may ever know.
Also if Gibson was to be "black-balled" in Hollywood, there really wouldn't be a huge circuit going on to promote this on high profile shows like when he was on Leno the other night.
4. Again.....its exploitive just because its relegious? How is he preying on Christians? They aren't compelled to see his movie, after all. Its not like he's eliminating the aspect of free will, or saying "God wants you to see my movie". If anything, the huge demand for this movie illustrates that there haven't been enough pictures geared to this audience.
The movie was pumped through the catholic church, shown to priests, bishops, etc pre-release. There's more than one reason parishes are called flocks; if Religious Figure X says "You should see this film", there's going to be a lot of catholics seeing it because of the statement, a lot more than if they all saw a commercial for it, or had Mel Gibson say "see my movie".
And yes, you're right, it is exploitive because it's religious, just like other movies try to get people in the theatre because of race, political ideals, history, and the like.
And I'll finish by posing this question:
Do you think Pearl Harbor would have done as well at the box office as it did if it wasn't released 12/7/01 (60th anniversary of the bombing of the base)?