I have two holiday shopping stories:
1 - For Black Friday Wal-Mart has an ad that shows a console and the price and says check out our cyber monday deals in the corner of the page. The price is higher on the shelf than in the ad. I ask the customer service desk if they will price match their own ad. Nope. It's online only with an in-store pickup despite being on a page with store only specials. I attribute the confusion to poor graphic design and not malice, but what do i know of their intentions?
I ask, "So I can order this online and have it shipped to this case (where I see 10 of this console) for free?" Their reply: "I guess." Sure enough I do so on my smartphone. I get an email that says it won't be ready for 8 hours at the store I am literally standing in, staring at the unready consoles. I ask if the customer service desk will retrieve my purchase. Nope. I get an email 8 hours later that it will not be fulfilled, and to add insult to injury, only 1 of the consoles was missing from the case when I returned.
I went to business school and one of my teachers used to go on that the difference that made Wal-Mart great was not being the low price leader (pre-Sears K-Mart was) but the customer service leader. Funny thing is, I went to the Target and got them to price match, and when their own ad was cheaper the next week, I just asked for a credit and they gave it to me.
2 - I went to purchase something that I've unfortunately only found at Wal-Mart in this city. While there, I see a Blu-ray in a display rack listed at $9 according to the tag on the rack. I proceed to the checkout and it rings up as $12. The cashier took the time to call back to electronics, and after giving directions 3 times, the electronics clerk found the display and confirmed my story. They took the initial $3 off and gave me another $3 "for my trouble".
So I guess they aren't always terrible about price matching THEIR OWN ADS.