They did a similar deal with Madden last month, see:
http://www.cheapassgamer.com/forums/showthread.php?t=148365
Ad with this deal is here:
http://www.gohastings.com/Catalog/Dept/Stores_str.stm
http://www.cheapassgamer.com/forums/showthread.php?t=148365
Ad with this deal is here:
http://www.gohastings.com/Catalog/Dept/Stores_str.stm