Just saw this at my local Hollywood video. Selections varied from PS2, PS2, 360, XBOX and GC. It's just a regular Hollywood Video without a GameCrazy attached.
Confirmed at the Royal Oak, MI store. Do Hollywood stores accept the GameCrazy MVP card? I let mine expire when they closed down the two closest Hollywood/GameCrazy stores in my area.
Saw this in Akron, OH a couple of weeks back as well. The only downside is their prices were stupid. 06 sports games for the 360 marked (and ringing up) at $29.99. I couldn't find a single "deal" in their collection.