yeah, I have a 120hz sammy and i don't think it's the 120hz that makes it great. the Auto Motion Plus is what adds an effect to movies by smoothing the picture out giving it an almost animated look. some like it, some don't. i do, gives more depth IMO. the thing with getting a 120hz HDTV is that usually you're getting a better picture tv in general than a 60hz tv because it'll have better specs and features (contrast, response time, black levels, PIP, etc.) than the 60hz tv. It's kinda like 1080p: it's overkill for anything less than 50", but it's the only way to also get higher contrast, lower response time, and best colors/blacks in the picture than 720p tv's.