I extremely tempted to forward this to management where I work as an example of a new idea for organizing our inventory. It's a bit of mess right now and I've always believed that we would benefit from integrating handheld scanners into our inventory management. Of course the level of business we do is a speck of sand relative to the beach size operations of Amazon, but it's still a great model to strive for.
Really funny to think that if I order a video game, it could be stored on a shelf next to a three ring binder and a case of chapstick but that's just brilliant in the grand scheme of things.