It would be nice if Universal and Paramount did trade in programs or even just partnered with Warner and did it through their site. As much as I hope something will like this will happen, I think it's fairly safe to assume that it won't. In a couple months, it's going to be two full years since HD-DVD lost. Warner waited a full year before releasing it's program, of course it probably took them at least 6 months minimum to get the site programed, the warehouse set up, employees hired/trained, etc.