I stopped in the almost next door Walmart after a Gamestop midnight release for Skyrim and picked up the new BD and was able to get the game price matched for $30. They had an ad right there at the electronics table so it went pretty smoothly. However, the interesting thing was, it took $5 off of the price of the BD after it rang up on the register. Maybe there is a $5 combined discount if you buy the movie and the game together?
But yes, I also think this will get a price error printout at the front of the store come early morning. It required a manager to come and approve the override for the price match to go through.
Finally, something interesting to note is the case for the game has a sticker that advertises an exclusive downloadable character pack, only at Walmart. I have not opened the case yet to see if this is actually a DLC code, or a button press code, but the back of the case does have the "Game Content Download" descriptor box. Still no online play, which is infuriating after it was in Lego Star Wars Complete Saga, and never since.