If you don't care for multiple covers, why let that impede you from picking up a single copy? Is it because you can't pick the specific cover you want? We could offer each cover as a separate listing but that would stretch stock thin and probably make a lot of people victims to the no cart hold.
It's definitely not related to not being able to pick them all up, as I've yet to miss any release (checkout errors and all) that I actually wanted.
For me, it's really the idea of all or nothing.
If I don't plan to collect them all, there's no reason for me to collect an incomplete set, even if I wanted the game physically. And if I really wanted to play the game in the end, I'd just get it digitally later on.
Variants are fine when it's something small, like the playing cards. When it starts collapsing into $25-$30 variants, and multiple versions of them, that's when I feel I need to draw the line.
This is just my own personal feelings towards this practice. I mean, it's cool and all, but it's just sort of too much at times. I would only do this for titles that I really want, but for other titles that are stuff I want but can go on without, it's an easy pass for me.
Just for context, I am one of those that started to wane around the time PAX variants were introduced, and then when KS variants came out that was when I decided to no longer go for them all, so as you can see I'm just personally not a fan of collecting variants. I understand there's the business side of it for you, and you need to do things like that for PAX in order to get people to go to the booths. And the KS variants are fun, and another good way to help branch out, and also promote these types of partnerships, but they're not enticing to me.
Don't get me wrong, I think it's cool that there are multiple variants for games, and I can imagine they look neat side by side. But if the game isn't one that I just need (VA-11 Hall-A for example), variants just put me off on any release, and it becomes a question, rather than the answer. And yes, VA-11 Hall-A will always be the answer.
Again, just my personal feelings about all of this.
Doesn't seem like my absence has hurt anything anyways, so like I said, plenty of people out there who likes this approach, or just don't care either way.