The EoJ target clearence didn't get as low as Wal-Mart and K-Mart from what I remember.
SEARS has started marking theirs down, you might want to check and see if they have gotten as low as 30.
To repeat what was said before- I saw these for 20 bucks at wal-mart last week.
Also, you used to be able to trade in EoJ at Blockbuster for 20 something bucks. Probably not anymore, but it'd still lessen the expense (gamestop only buys it back with the camera).