[quote name='cyberlian']This promotion is gonna cost a ton of money for microsoft/pepsi
(9 weeks * 7 days in a week * 24 hours in a day *60 min per hour)/10 minutes = 9072 winners
estimate for actual cost for a xbox 360 (plus the free game) would have to be at minimum around $400 (selling units at a loss as is)
9072*$400=3,628,800
correct me if my math is wrong, but that is a lot of money for one promotion[/QUOTE]
According to the site, they are giving away 9,222 Xbox 360's.