I doubt it, although the 2K sports games are hard to predict (Look at All-Pro Football, in August that cost 60 bucks, now I believe Target has it for 15).
Anyone who likes basketball should get this game, it is one of the best Basketball games I've ever played (The IGN review basically punished it because 2K doesn't make much changes year to year, but its because they really don't have to). It easily surpasses Live.