I personally believe it will be like others have discussed: you have to be in an area that cannot get DirecTV to purchase the Sunday Ticket without it. DirecTV uses the Sunday Ticket to drive new customer sign ups and to get existing customers to do a new contract. The $340 itself isn't that big of a deal in comparison to a 2 year contract.
All that being said, I did renew my contract with them and got Sunday Ticket for free, along with other discounts and new hardware. If anyone is a current member with an expired contract and don't see yourself switching services anytime soon, you can negotiate quite a bit with them.
Sunday Ticket is well worth the $340 on its own though. The service is absolutely fantastic and a must for fans of the NFL.
All that being said, I did renew my contract with them and got Sunday Ticket for free, along with other discounts and new hardware. If anyone is a current member with an expired contract and don't see yourself switching services anytime soon, you can negotiate quite a bit with them.
Sunday Ticket is well worth the $340 on its own though. The service is absolutely fantastic and a must for fans of the NFL.