I will now finally brag about this, 2 months ago i walked into gamerush/blockbuster, saw a display box with a 19.99 sticker on it.i figured it was wrong and was simply mistaken for the new 50ft cat5 cables that nyko has. i brought it to the regester and checked anyways, it was 19.99, i bought the one and only set they had.
i think i posted this a while back and this might be YMMV or might not be. i haven't seen any since, i think the employees went and bought the others, if any, in town.