Yeah, GS is aware of the mistake and won't let you have it for that price. I went in Saturday with only had the printout of the above page, as my GS doesn't have their ads yet, and while they would have honored the printout as if it were their legit ad, they had been e-mailed about that particular item. I got nervous that they didn't have the ad -- perhaps they were putting stickers over the wrong DKJB price, which I know sounds excessive, but those ads are on their shleves for months and not everyone is going to have that e-mail from corporate in their heads at all times -- so I went to Circuit City, picked up DKJB and two Classic NES GBA games and got the 25% off, which translated to $42 for the game.