[quote name='VxExLxVxExT']exactly! if i walked into a retail store and there was a stack of RB Special Editions with a sign that said RB Special Edition $14.99, as per a law that was passed about 18 years ago they would HAVE TO give it to me for the advertised price. yet, on the internet, it's just a mistake and no one's obligated to honor anything...[/QUOTE]
Point me to the exact statute on that b/c as far as I know, there's no such law.
An offer needs to have two things: (1) consideration and (2) acceptance. There is no consideration in your example so there's no way that's an offer. In other words, no store needs to honor their prices. If Target ran a Sunday ad and it turned out all the prices were wrong, they could go ahead and deny every sale at the cashier. No law broken. Now, on a practical level, would Target do that? It depends; obviously, Target wants to have customers and may fear this harms their business but are they in threat of a lawsuit? Possibly. One customers could win? Nope.
Another example: think of all those new car prices in ads. Dealers NEVER have to honor those prices, and in fact usually don't. It's widely accepted among buyers that those prices are merely used to bring in people to look at cars. The law here sides with the businesses (and sadly, you'll find most laws do). In America, corporations can pretty much do anything they want. The sooner you realize that, the better.