"This is Living" is the Europe slogan.
And this is a European commericial.
It has to do with, when you play a game you are just hitting something that is always going to be the same, never changing, doesnt think. (Punching Bag) But the PS3 takes it beyond and gives you an actual opponent something that thinks, a more of a living experience.
I thought it was kind of a cool commericial...
Better then people jump roping.
Kidding, I liked that commericial.