[quote name='zas123']seen it at target on clearance for same price..[/quote]
Target clearance items are very YMMV, plus you have to pay tax at Target. So I could drive all around town, spending my time, gas, wear and tear on the car in hopes of possibly finding one of these. And if I am lucky enough to find one, I get to pay an extra $5 in tax.
Or I could just click a button on Amazon, wait two days, have it delivered to my front door, and pay no sales tax.