[quote name='PenguinMaster']Did they ever officialy say all of them would be $40? The first 2 Socoms, Killzone, & The Getaway Black Monday were all $50 too.[/QUOTE]
I remember back in 2002 when they said that all first party titles would only be $39.99 from then on out. Since then they've gone and done pretty well with that for their platformers and rpgs, but fps games like this and the ones you've mentioned have ignored this completely.