* 7-Eleven: 7-Eleven is giving away 711 Wii consoles. Codes are printed
on the sides of special Nintendo-branded Slurpee cups. Through
Jan. 31, people go online to enter their codes to see if they have won.
7-Eleven also will introduce a new limited-time-only Nintendo-themed
Slurpee flavor: StrawberrWii Banana. Print ads will run in Blender,
Electronic Gaming Monthly and DC Comics. Print ads will also run in
USA Today and The Onion. In addition, online banner ads will appear on
Google, GameZone, IGN, Rotten Tomatoes and GameSpot.
* Pringles Snack Stacks: Pringles.com is giving away 100 Wii consoles.
The program is supported by 7 million Wii-themed Pringles Snack Stacks
packages and an additional 2 million Wii-themed Pringles canisters on
display at Wal-Mart stores for the first three weeks of December. The
sweepstakes runs now through April 16.
* Comedy Central: The comedy cable network will give away a Wii every
hour Thursday through Sunday of Thanksgiving weekend. Wii will be
featured in a series of vignettes spoofing reality TV shows. At the
end of the weekend, the grand prize will be a Wii console and a Scion
tricked out to look like a Wii.
As Seen on TV
* Wii Would Like to Play: Wii's central ad campaign follows two friendly
Japanese men who bring Wii to people's homes to demonstrate how easy
and fun it is for everyone to play. Stephen Gaghan, who wrote the
screenplay for and directed Syriana and won a best screenplay Oscar for
writing Traffic, directed the four spots. The director of photography
is John Seale, who won an Oscar for best cinematography on The English
Patient and was nominated for Oscars for Rain Man, Cold Mountain and
Witness. The spots begin airing the week of Nov. 13.
* Nick @ Nite: Wii will be featured on the Nov. 24 Nick@Nite episode of
Road Crew. The spots feature a family from Long Island that finally
finds something they can all enjoy together -- playing Wii.
* Nickelodeon: A Wii ad begins Nov. 20. The 60-second spot shows a dad
mistaking the Wii Remote for his television remote control. Dad
becomes immersed in the fun, and soon the whole family joins in.
* TeleFutura: Nintendo will be at November auditions in New York for the
highly successful international singing competition show Objetivo Fama
(Objective: Fame) to allow contestants to sample the Wii console and
calm their pre-audition jitters.
* Discovery Channel, Animal Planet and Discovery Kids Network: A feature
scheduled to air in December showcases kids, parents and teachers
sampling Wii at a school event and sharing their experiences.
