LinkinPrime
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PSM: Can we expect PS3 games to be priced in the same range as Xbox 360 titles?
Kaz Hirai: Generally Speaking, over the past twelve years or so, there has been a consumer expectation that disc-based games are maybe $59 on the high end to $39 on the low end. So, what I can say now is, I think it would be a bit of a stretch to think that we could suddenly turn around and say “PS3 Games now $99.99.” I don’t think consumers expect software pricing to suddenly double. So, the quick answer is that we want to
make it as affordable as possible, knowing that there is a set consumer expectation for what software has cost for the past twelve years. That’s kind of the best answer I can give you. So, if it becomes a bit higher than $59, don’t ding me, but, again, I don’t expect it to be $100.
http://www.xboxic.com/news/1175#more-1175
DaPhatty Edit: I changed the Sony Interviewee tag to Kaz Hirai to avoid speculation. Kaz actually said this.
http://www.gamasutra.com/php-bin/news_index.php?story=9901