I've seen this at ~$27 on Amazon, and as others have mentioned, some BB's have it for $20 on clearance. Not really a great price. :s
If you're looking for single-player content, look elsewhere folks. Also, I can't speak to any effect about the 360's online, but the PS3 one runs smooth as hell. But, I was on there recently and most of the players that are left are just people who have been playing for a very long time and are very good.