check the deals forum someone posted a while back how gamecrazy was selling them new for 14.99 and used for 12.99. dunno if it was a limited time deal or not but its worth checking out.
Just got mine at Hollywood video. It's marked $29.99 but rings up $14.99. Dude at the register was like "WOW". HAHAHA. It'a always funny when workers at stores don't even know their own prices.