[quote name='primetime']360 is the console for the Madden Challenge, but even without that, I don't think there's much Sony can do with Madden. Maybe with the new FIFA, which apparently has an exclusive mode for PS3.[/QUOTE]
So there's no changing that? I think that's part of what Sony needs, but hey, if they advertise good, then it'll still be just as beneficial. The main thing is to get the hardcore Madden PS2 fanbase to pick up Madden and a PS3. To me its a psychological thing, Sony needs to associate all games with their platforms. 360 has had a commercial for almost every big game on their system.