[quote name='Brak']Yes, but like I said: those people would shift to rooting for Punk, no?[/quote]
Not automatically, no.
In the long run, a drastic drop in Cena merch is well worth reinvigorating their shitty, shitty, shitty, shitty, shitty, shitty product.
Sacrificing short-term gains for long-term growth makes sense to you, it makes sense to me - but it doesn't make sense to a company who is publicly traded. They've shown, time and again, that since they went public they are unwilling to take risks in their "core product." Keep the wheels turning to produce a profit, and use that profit to find additional revenue sources.
It seems foolish (as Punk pointed out, he's a millionaire who is a would-be billionaire, if he didn't surround himself with ass-kissing yes-men and wasn't embarrassed to be a wrestling promoter), yes. But on a purely fiscal level, it makes sense. As a fan of wrestling, I find it horrendous. As a capitalist, I sympathize. Look, it shows even McMahon knows everything else he touches or tries to do is a monumental failure - so he doesn't want to try to mess with his one sacred cow.
[quote name='JJSP']There's far more money in a heel champion/face challenger than the other way around.[/QUOTE]
Indeed. In-

ing-deed. Cena and Orton defeating everyone in sight was tiresome 5 years ago, let alone today. If WWE can turn this story into a successful Cena-chasing-ADR for the WWE belt, then I'll eat my hat. I don't think they'll try it. I think Cena will retain and eyes will roll. See what I said above about risk and WWE's sacred cow. They need to sell goofy red t-shirts so they can bankroll another failure of a motion picture.
I like that all of us are invigorated and interested in pro wrestling again from the perspective of being curious about how a storyline unfolds, but this is WWE we're talking about. Shit ain't different. Let Punk walk into ROH next weekend carrying the WWE Spinner and then I'll be a believer. But for tonight? Super Cena walks out to his RAPADOOOOOOO music, carrying that stupid

ing belt with him.