[quote name='Feral Lynx']Gamestop may even have it for $29.99. I remember last year, when they had a $29.99 special on Far Cry 2, Prince of Persia, and Fallout 3 (all new games at that time).[/QUOTE]
I'm pretty sure that was after the holidays. I believe they went (outside of possibly Fallout 3) to $49.99 and $39.99 because the first two are Ubi titles, and didn't sell insanely well, especially FC2, so they were looking for sales. Not to mention that other retailers had discounted those two games themselves earlier (quite quickly after there release, especially FC2) than an official price drop.
U2: AT will not be sold for $29.99 straight up brand new before holidays, least of all from GS.