The game was supposedly given out as a promotional copy at different events/contests... How EA let that slip out, I'll never know. Insane amount, but I guess because it's rare, that's why it fetches the amount it does.
[quote name='NJMane']Wow, I cant see how EA let those copies slip out. The game will likely not get released and the series will be held over until NBA Elite 12.
People are insane to pay this much for a disc only "Brand New" copy. IF the game was complete and sealed I can see a collectors market.[/QUOTE]
Since games a printed and shipped ahead of time, it is going to show up when they canceled it one week before release.
Even disc only is valuable because no one is certain that a sealed copy will show up.