[quote name='alongx'][quote name='WarrenGekko']I think that Nintendo is going after a different target market than Sony.
Remember the iPod is more expensive than the SP but those sales have been brisk. I think that Sony will price their handheld the same price as an iPod.[/quote]
Nintendo said, if I'm not mistaken, that many of their DS games are going to be aimed at an older demographic, which most likely means the same 18-25 year old range that Sony's vying for. Even if you look at current GBA SP ads, Nintendo seems to want to push it as a cool thing to have, which is the same kind of idea that Sony will be pushing when the PSP launches.
Secondly, I think it's hard to compare the sales of iPods to GBA SPs. Yeah, an iPod is more expensive than the SP, but it also has a completely different function. And, yes, it's slightly more expensive than other MP3 jukeboxes out there, but it's in the same general price range.
The PSP is different, though. If you want a portable game machine, there'll be two other options for you. If the PSP is $300, as many think it will be, you can get your portable gaming fix for half of that price by getting a DS, or for a quarter of the price with the SP. If you want a portable movie player, there are portable DVD players that now go for as little as $150-200. And if you want an MP3 player, you could get a much better one for the same price.[/quote]
A huge difference is that the iPOD doesn't demand your complete attention to fulfill its purpose. Some iPOD users I know have it running all day. It has a dock in their car, then moves to the dock at the office computer, rides back in the car and docks at the home computer. You cannot hold a job while getting that much use from a game system. Thus the iPOD qualifies its price point. People can go for days hearing only songs they like without a repeat and witout having to pay much attention to the device after they start it up. That's very difficult to match on any less expensive audio player other than competing mini-hard drive units.
The portables are competing with not only with full size TV-connected consoles but life itself for those players who use only when they're commuting or otherwise cooling their heels. I think that makes it more difficult to qualify buying portable game systems at the same prices people happily pay for consoles.