I picked one up last night using a 12% off coupon. They couldn't get the $20 off to stack, though (I used a 2x reward points, too, but it may be a while before we find out if that worked). The TV rang up at $599.99, and I mentioned that the website had it for $539.99. She said that they would match the website, but needed to get verification. She called back to electronics, and after a few minutes, someone came up and said that it wasn't on sale anymore. I talked it over with my fiancee, and we decided to get it anyway. After we got back to the car with it, I continued to try to pull up the website on my phone, and my fiancee called some friends to try to get them to look on the web site (I had checked the site earlier in the afternoon, and it had still been showing the sale price). Eventually we got through to a friend who verified that it was $539.99 in the cart, so we went back in to get it adjusted at customer service. At that point, I was a little worried about how they'd adjust it, if it would cancel out the 12%, or the $10 reward zone certificate I used, but she was very nice, and just refunded $60 + tax (the difference between the regular and the sale price), making it slightly cheaper than if the electronics guy hadn't lied in the first place (since we got the 12% taken off of $599.99, instead of 12% taken off of $539.99).
BTW, according to the online stock locator, none of the stores in my area had it, but when we tried the store closest to our house, and they didn't have any, we asked them to check the rest of the stores in the area. Sure enough, a few (very few) had them in stock. If you are going to try to get this TV, do it soon. This TV is one of the items that I had planned to camp out for on black friday (if the line hadn't been too long already), and, with the coupon, it is even cheaper now than it was then.