What is "it"?

maddfrog

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I just saw this strange commerical that parodys other commericals. Of course it doesn't tell you what "it" is. If you go to Whatis-it.com you get a countdown for October 20, and "commericals" from around the world.

Anyone know what "it" is? Or anyone want to take a guess.

I'm guessing its going to be some kind of auction site since the logo reminds me of eBay's.

Whatever it turns out to be, its probably the best marketing approach I've seen in a while.
 
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