Umm, this is all media "hype" paid for by Mattel, owners of Fisher-Price. Most of the toy business is in bad shape, and Mattel needs this "excitement" to help pull up earnings for the year.
The original TME scarcity was the combination of saturation advertising, low production runs, and the emerging (at the time) internet creating rumors.
Eventually Fisher Price flooded the market with TME, so much so that TRU was giving them free with like a $50-100 purchase.
Will this new one ever go for as much as the original did back in the day? Maybe for the first week. But remember this, 10 years ago nobody heard of eBay. Expect a TON of these things to be returned on 12/19, the date most retailers' return period ends.
If there was such a "frenzy" for these things, why did I just see full endcap at the local KMart at lunch?