[quote name='strummerbs']I think the biggest problem with the name is in marketing to consumers. The name is not going to be popular with game store employees or Christmas shopping parents, certainly. It just seems to reinforce that Nintendo is a "kiddie" system in the minds of a lot of mainstream consumers. Image-centered teenagers and mainstream buyers may be turned off by the name. The Revolution was a perfect name. It had built-in marketing, an appeal to teenagers and adults who have the misperception that Nintendo is for kids. Nintendo cited the oddity of Google, Yahoo, and iPod, but those are different. While those might be odd names, they didn't make anyone giggle or make bad puns, they were just unique names that could be immediately associated with a product or service. Similarly, prior game systems at least had names that either evoked the product's purpose or some interesting comparison (Genesis). The pronounciation of Wii is a commonly used word and has no immediate connotation with gaming, and therefore the name association cannot really be there in the same way as iPod or the like. From a personal standpoint, I think the name is dumb, but I'll still be interested if the product is high-quality. From a marketing standpoint, this seems like Nintendo shooting themselves in the foot, multiplied by the fact they had a strong potential trademark to begin with in Revolution.[/quote]
I think their conclusion is that Revolution, while we like it a whole lot(because its great), is NOT what is going to be marketable toward a larger, more generic, mass audience.
The people who bought into the whole kiddy idea were never realistically eligible to be in the target market.
As long as the vast majority of people who were originally going to buy it still are, and thats the way it looks despite the soreness, then any non-gamers wooed to the market is pure bonus.
Nothing has been able to fool the non-gamer crowd into gaming, by definition. NO Current Marketing techniques, none of our consoles names that apparently dont suck, not flashy graphics, not good games. NOTHING.
Whether it will work or not has yet to be seen, but trying something different in the face of nothing else working isnt unreasonable. They at least have the singular experience in expanding the market with the DS in Japan. The Revolution/Wii, like the DS, has to be experienced. After that, you wont care about anything else, especially petty stuff like NAMES.
Gamers care about games more than names.