I noticed Amazon has this down to $19.99 and it is barely a month old:
https://www.amazon.com/World-Final-Fantasy-Maxima-Xbox-One/dp/B07HCZGCHW/ref=sr_1_1?s=videogames&ie=UTF8&qid=1544763070&sr=1-1&keywords=world%2Bof%2Bfinal%2Bfantasy%2Bmaxima&th=1
Not sure if they are price matching someone but I checked BB, Target, Walmart and Gamestop and they all have it for $29.99 or $39.99.
https://www.amazon.com/World-Final-Fantasy-Maxima-Xbox-One/dp/B07HCZGCHW/ref=sr_1_1?s=videogames&ie=UTF8&qid=1544763070&sr=1-1&keywords=world%2Bof%2Bfinal%2Bfantasy%2Bmaxima&th=1
Not sure if they are price matching someone but I checked BB, Target, Walmart and Gamestop and they all have it for $29.99 or $39.99.