Hmmm I dunno neksus, after the RROD fiasco I think average consumers are starting to care a bit more; if parents are buying the system for their kids, their kids are going to tell mommy and daddy not to buy a falcon and such. And it seemed to be a well-documented problem, even outside of the gaming community (I've read a couple stories focused on RROD in the Toronto Star).
I'm sure "gone online" can be a relative term; I've gone online a boatload with my system, but never really play games online; the stat I usually see SCEA use is "Registered PSN Users", which means if Joe Average signs up, downloads a demo, he's a "Registered User." I almost convinced my parents to buy a PS3 as a BR player, I mean why not? 120GB to store photos (my mom is a photo nut), it's one of the better performing players out there, and it's firmware-upgradeable.