I got it back in Dec when Amazon had it for 129.99 for a few hours. I still thought it was a great deal. If you factor in that the average cost of an HD movie is about $20, then I got the HD player for $10. At $50, its a steal, even if the new releases will become limited, there is already a good amount of HD titles and they still haven't said if any HD exclusives will be re-released on blu-ray.