[quote name='62t']The small print means they wont have unsold product on the shelf. And it has nothing to do with Atlus Japan, as Atlus USA published more games than their Japanese counterpart. In fact for the last year or so Atlus USA published the more RPGs in the US than any other publisher, including Square Enix[/quote]
[quote name='newlu']That's because they sell tons of their games in Asia.[/quote]
[quote name='jacknicklson']Plus their fans are their own little viral marketers so not many print ads seem to run keeping costs way down,[/quote]
[quote name='jererjerer']indeed, their main genre is jrpg (or jsrpg plus any variant of the two above)-I think that says enough where they do their business, and any additional copy sold in US, effectively speaking, is that additional profit-all the other costs have been pretty much amortized during the few years between the initial release of the games and their translated counterparts[/quote]
Ok, that explains a lot, I was really curious how they can remain in the business like that, especially with all the big studios hogging the lime light