They're really pushing to get people locked in to buying from them for 2 years. Gee I wonder why?
I think "saving" is the wrong word because people end up spending much more than they otherwise would to consciously or subconsciously justify spending the money to join the club.
$60 is obviously more reasonable than $120 but their plan to hook you is still the same.
I had to wonder, especially at the $120 price point, how man $60 or even $40 videogames are people buying? I buy like 2 a year at that price and it's usually with Gamestop credit so I don't have to pay tax.
I've already made at least quadruple of what I paid for the membership back. Granted I joined when it was still $15 and reupped for $30. However, even at $60 you will still end up saving a lot depending on how much you buy/trade. Obviously for you it isn't that great since you only buy two games a year. But for most of us who buy 5 or more games a year, that already pays itself back. And that's only in 1 year. Not mention the fact that if we don't like/beat the game within a couple weeks of release we can 8/10 of the time trade it back in for at least $44. You rack up points from buying and trading and you earn free GCs quickly. Not to mention the fact that most AAA titles give you a free $10GC for just preordering. I got Titanfall for $48 and tax but also with a $10GC. That's basicially $38 and tax. If I wanted to, I could trade it in now for $44. I come out ahead by a couple bucks.
EDIT: I'm not even going to get into how many times Best Buy's servers goof with their math and we end up getting games 30%-40% cheaper with games that are on sale.
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The Super Awesum CAG Crew: killer9, blissskr, advanced, GenPirate, DarkRider23, rickyff7, LegendK7ll3r, and whoever I missed.