I just ran into this and was coming here to see if anybody has talked about it. I bought a Kindle Fire for my wife not even a week ago. And yesterday, I saw it was $10 cheaper. I figured I'd take a shot in chat, with the defense "But can't I just return it and rebuy at the lower price?" ready to go in my backpocket.
Shockingly...the representative actually advised me to do that. He told me that because of this policy, they can't price match or guarantee prices after purchase. I asked "Isn't that a tremendous waste of Amazon's time and resources?" Again, he completely agreed and told me s simiilar situation happened to him just this past week (could be part of the script, but who knows).
I know Amazon got rid of their big price guarantee policy years ago...but I just don't get not matching while the return window is still open. I guess you're counting on most people just not going through the trouble of returning and rebuying. But it just seems like the ill will that this is going to generate would outweigh any dollars lost by actually providing reasonable service.
And I agree, Amazon's service has taken a huge drop the past few years. It is the same thing that happened to Walmart. Once they have everybody's business, they stop caring. It's sad.