Someone confirmed earlier in the thread it's no longer working in stores. I just texted my old co-workers there too to get some further info if possible.
Incredibly stupid move by BB. If they don't replace it with a new program they're about to lose a shit ton of customers
Wrong. The program was more than likely leading to losses given the super slim margins retailers make on game sales already.
With physical sales numbers so low, it makes no business sense to offer this anymore. Fact is physical games are going to become a premium luxury and the exception rather than the norm.
Just because it sounds like a bad idea doesn't mean it's a bad business move.
The best buys near me have remodeled their floors and now only have a fraction of the space dedicated to games and movies. Same goes for the Target's near me.