Jump to content


* * * * * 3 votes

Best Buy GCU to be discontinued 3-1-2021


#1 Nephilim   Sumerland holds me CAGiversary!   1229 Posts   Joined 17.4 Years Ago  

Posted 14 January 2021 - 08:32 AM

Ugh. I had a year left. Oh well, good while it lasted.

——

We have an important announcement to share about your Gamers Club Unlocked* membership.

Thank you for being a My Best Buy® member and part of the Gamers Club Unlocked program. We have made the decision to end the current Gamers Club Unlocked program which means we will cancel remaining memberships and discontinue all current benefits as of March 1, 2021.

As a current Gamers Club Unlocked member, we will be refunding you the purchase price of your unexpired membership(s). We will mail you a refund check equal to $30 for each membership. You can expect to receive your check by the end of March 2021. To ensure you receive your check, please log into your account at https://www.bestbuy....ddress/shipping and confirm your primary address is up to date. Your Gamers Club Unlocked benefits will remain active through February 28, 2021.

Despite this change, you will remain a member of My Best Buy which earns you rewards on your Best Buy purchases and additional member benefits.

If you need assistance with this, or have questions, please feel free to contact us at
1-888-BEST-BUY (1-888-237-8289) or through our chat channels on BestBuy.com.

Thank you for continuing to be a loyal Best Buy customer!

The Best Buy Team

#2 Pikachu231   That one Pikachu you encounter in every game. Yeah, that one. CAGiversary!   19 Posts   Joined 4.6 Years Ago  

Pikachu231

Posted 14 January 2021 - 08:34 AM

Damn man, least you till had it lol. Mine went out back in early 2019. Get those pre-orders in while you still can folks.



#3 WindyJ23  

Posted 14 January 2021 - 08:36 AM

Jeez man really cmon lol I mean how many people even still had GCU at this point for them to want to just straight up cut them out of it now.

 

Possibly introducing a new membership and they want to phase GCU out completely? 



#4 DemonsMaster   Jrpg Addicts Anonymous CAGiversary!   1726 Posts   Joined 11.0 Years Ago  

DemonsMaster

Posted 14 January 2021 - 08:40 AM

Mine was ending March 2nd anyways, but this is awful for all the people who had it going deeper into this year and next.

 

I got this e-mail as well too, which makes me wonder if I will get a $30 check even though I only have 1 extra day. That would be nuts lol 



#5 Kaiser499   Gaming Guru CAGiversary!   4337 Posts   Joined 11.9 Years Ago  

Posted 14 January 2021 - 08:40 AM

End of an era.

 

3021996-6694579556-Uy7KL.jpg



#6 icemangooch   CAG Newbie CAGiversary!   142 Posts   Joined 8.0 Years Ago  

icemangooch

Posted 14 January 2021 - 10:34 AM

I miss this program so much. I haven't bought a game from BB since then.

#7 avatar94   CAG Addict CAGiversary!   649 Posts   Joined 15.5 Years Ago  

Posted 14 January 2021 - 11:01 AM

Eh, mine was scheduled to end a few months later anyway. I don't buy many new games at full price anyway so getting $30 back is probably the better deal... especially since I'm sure I didn't actually pay that much for it.



#8 Hypebeast69  

Hypebeast69

Posted 14 January 2021 - 11:14 AM

Rip bestbuy people will only buy from them for points and certs/steelbooks now

#9 DetroitSportsFan   CAGiversary! CAGiversary!   418 Posts   Joined 13.6 Years Ago  

DetroitSportsFan

Posted 14 January 2021 - 11:19 AM

I just saw the email. I had it through May 2022. I guess I’m now free to shop for games elsewhere.



#10 intent   CAGiversary! CAGiversary!   122 Posts   Joined 11.6 Years Ago  

Posted 14 January 2021 - 11:26 AM

Nov 2022 here. I expected this would happen. Time to load up on preorders.

I doubt we’ll get the usual coupon at the end since we’re getting a $30 check.

#11 phoenixlau   backlogged CAGiversary!   591 Posts   Joined 9.1 Years Ago  

Posted 14 January 2021 - 12:22 PM

Now I don't feel so bad about not stacking up 20 years from that cell phone deal.  Only misjudged the end by a year.

 

Prepare for your BBY spending to drop off a cliff, that's what happened to me without GCU anchoring me to achieve the Elite tiers.



#12 Psykoboy2   CAGiversary! CAGiversary!   471 Posts   Joined 14.5 Years Ago  

Posted 14 January 2021 - 12:41 PM

Had it through 2032. Used THE HELL out of it, especially this year since it stacked with their BF deals. 



#13 Tyf   CAG Veteran CAGiversary!   45 Posts   Joined 12.1 Years Ago  

Posted 14 January 2021 - 12:51 PM

Mine ran out in 2019, which was not coincidently the last time I bought a game from Bestbuy.  



#14 Thoraxes   CAG Veteran CAGiversary!   109 Posts   Joined 11.1 Years Ago  

Thoraxes

Posted 14 January 2021 - 01:07 PM

Well I guess it had to come to an end. I was still good through November 2022 but I guess that’s done.

Since I won’t be spending thousands of dollars there anymore and hitting Elite, I guess I should figure out what to cash my RZ points on before the year is up.

Add in amazon price matches, access to a target team member discount and the fact that both store cards give back the 5% instantly, I doubt I’ll ever buy almost anything from bestbuy ever again after pulling this.

#15 kwick7   CAG Lurking Veteran CAGiversary!   883 Posts   Joined 16.0 Years Ago  

Posted 14 January 2021 - 01:20 PM

GCU getting canceled the first time has saved me so much money. I stopped buying so many games, switched over to digital only and only bought games I know I’d really like (and when on sale). I never even had time to play the games I was buying with GCU anway.

#16 psunami   0118999881999119725.....3 CAGiversary!   3766 Posts   Joined 17.3 Years Ago  

Posted 14 January 2021 - 01:20 PM

Mine was due to expire in October.  Had a good run with it. 

 

As was said earlier in the thread, definitely time to look at a few pre-orders before March to ensure I get the last of the benefits from it. 



#17 winb83   CAGiversary! CAGiversary!   124 Posts   Joined 14.9 Years Ago  

Posted 14 January 2021 - 01:21 PM

Mine ran out in 2019, which was not coincidently the last time I bought a game from Bestbuy.

I mean you say that like it wasn't a loss leader for them. Unless you bought a lot of other things from them you weren't a profitable customer for them.

#18 KemperJones   MSRP is for suckers. CAGiversary!   1287 Posts   Joined 15.2 Years Ago  

KemperJones

Posted 14 January 2021 - 01:33 PM

Still glad I got pre-orders in for Bayonetta 3 and Metroid Prime 4 before mine ended early last year. At least those are already paid for since I used PayPal, so I don't think there is a risk of getting up charged.

#19 ck0  

Posted 14 January 2021 - 01:44 PM

I also got this e-mail. 

 

Whelp, what are our alternatives after March 2021?

 

What upcoming games should we PO immediately?

 

--

 

I just looked and it's bleak. Guess that COVID-19 and the next-gen really disrupted the new game releases.  Not really a whole lot to look forward to. And E3,etc isn't until June, which is when most releases get announced, at time which we could PO.

 

 

Wow, can't believe it but this is another BOON for Gamestop. Not a huge one, since there aren't many of us with GCU left, but GS seems to be the only place with a program for game discounts.



#20 CaptainButtlord   bang bang what's the hang CAGiversary!   1294 Posts   Joined 9.9 Years Ago  

CaptainButtlord

Posted 14 January 2021 - 01:57 PM

I haven’t bought a game from Best Buy since mine ran out in November 19. Guess this will continue the streak

#21 stringycupps1  

stringycupps1

Posted 14 January 2021 - 02:01 PM

"Thank you for continuing to be a loyal Best Buy customer!"

 

Yeah, we wont be.  When i had GCU, I was at Best Buy all the time.  I'd buy other electronics there too.  I go there like 2 or 3 times a year now.



#22 phoenixlau   backlogged CAGiversary!   591 Posts   Joined 9.1 Years Ago  

Posted 14 January 2021 - 02:02 PM

I mean you say that like it wasn't a loss leader for them. Unless you bought a lot of other things from them you weren't a profitable customer for them.

 A lot of GCU customers were Elite or Elite Plus.  Due to the discount stacking with any random game sale, it was essential to have free shipping year round to snipe those random deals.  Hitting Elite tiers for free shipping (for me at least) required buying other stuff every year like TVs, appliances, electronics, etc.  GCU spending provided the anchor, but to complete the progress bar put Best Buy always on top as the #1 retail option to buy the other stuff.

 

Without GCU, there is no anchor.  There is no need for free shipping, since all the deals are concentrated in the holiday period where it is trivial to bundle up the stuff you want.  Therefore there is no need for Elite.  Therefore there is no need to buy other stuff to hit Elite.  Almost all my spending, not just game spending, got shifted away from Best Buy.  I don't even bother buying those 10% discount gift card deals for BBY anymore, because who knows when is the next time I can use it?

 

Now of course there were definitely hardcore resellers that max 3x everything.  That's where the losses came from, and ultimately why Best Buy discontinued the program.  Not because of normal people buying games to play.



#23 keyblader1985   Wait, what? CAGiversary!   3729 Posts   Joined 8.2 Years Ago  

keyblader1985

Posted 14 January 2021 - 02:02 PM

I knew this was going to happen. Actually took longer than I thought it would.

#24 Tyf   CAG Veteran CAGiversary!   45 Posts   Joined 12.1 Years Ago  

Posted 14 January 2021 - 02:13 PM

I mean you say that like it wasn't a loss leader for them. Unless you bought a lot of other things from them you weren't a profitable customer for them.

Probably.    I think Bestbuy's gamble was using GCU to leverage other purchases, like TVs, etc.  Maybe sites like this made it a bad bargain for them, or maybe they are doing so poorly financially that they can't afford to build long term brand loyalty by eating the cost on video games.  Honeslty, I don;t care, I just know that w/o GCU, Bestbuy is rarely the best price.     



#25 donny2112   CAGiversary! CAGiversary!   785 Posts   Joined 17.4 Years Ago  

donny2112

Posted 14 January 2021 - 02:34 PM

Possibly introducing a new membership and they want to phase GCU out completely? 

Hopefully.



#26 nightc1   CAG Veteran CAGiversary!   3530 Posts   Joined 15.8 Years Ago  

Posted 14 January 2021 - 02:44 PM

Hey, the good news here is after 3/1 i won't have to endure the eye poke every time a deal from BB is posted somewhere and it's mentioned how much cheaper it is with GCU or how the deal is only good because of GCU.

I never had GCU as there isn't a BB store anywhere close enough to take advantage of many of the in store only deals that used to be common.  These days for new releases, the few that I buy, I just get from Walmart in person and save the $10 up front without needing to be in a program.  BB, last year, I actually ordered a lot of games from them as they had better prices and better free shipping service than Amazon or anywhere else.  So if the price was the same between bb & amazon... I'd just go with BB as I'm not paying for prime and free shipping from BB for the most part was lightning quick vs free shipping from amazing.



#27 greenwingzero  

greenwingzero

Posted 14 January 2021 - 02:50 PM

Ugh. Mine didn’t expire until 2023. Very sad about this news. Oh well. It was great while it lasted.

#28 jsivley   CAGiversary! CAGiversary!   1480 Posts   Joined 12.6 Years Ago  

Posted 14 January 2021 - 02:55 PM

Hopefully you guys get your checks like they say. They gave me and plenty of other people a single use 25% off code as a way to say goodbye, but the codes they gave us were not valid

#29 n64ra   CAGiversary! CAGiversary!   2871 Posts   Joined 13.6 Years Ago  

Posted 14 January 2021 - 03:15 PM

Had it through 2032. Used THE HELL out of it, especially this year since it stacked with their BF deals. 

Uh, 2032 ?? That's a lot of $30 checks coming your way. I'm impressed with your stacking and that BB didn't cancel this earlier.



#30 Sonic Boom  

Sonic Boom

Posted 14 January 2021 - 03:30 PM

Anyone else remember when GCU first started, they would have coupons in the magazine?