With tag-teaming NY Senators leading the way, politicians all over the country are jumping on the “video games are ruining society” bandwagon. Given this current frenzy, you would have thought Rockstar would have handled the Grand Theft Auto Hot Coffee controversy with the utmost care. Instead, Rockstar sold out their colleagues and their customers, leaving the entire gaming industry and the Entertainment Software Rating Board (ESRB) looking like a bunch of high school slackers who got caught smoking in the bathroom.
When Hot Coffee first made headlines, the industry was still feeling heat from Senator Schumer (D-NY) about the upcoming [size=-1]Eidos [/size]title, 25 to Life. Perhaps this was why Rockstar, GTA's publisher, felt it was necessary to feed the media a statement in which they claimed to be the innocent victims of elite hackers:
While we don’t know for sure (and likely never will) why the Hot Coffee content made it into the retail version, we do know that Rockstar did a terrible job of trying to spin the situation to deflect blame. In reality, their actions helped strengthen the ongoing argument that the gaming industry is not properly regulating themselves. Here is a little tip for next time, Rockstar: if you are going to try to spin like the big boys, why not go with something believable? You could have claimed that there had been a production error and the content was never supposed to be in the retail version. Trying to convince a technologically savvy industry that it's possible to significantly modify content on a console DVD is ridiculous and insulting. Clearly, this type of conduct complicates an already difficult situation and is the last thing the industry needs given the current political climate.
Also providing ammunition for the politicians is Jack Thompson, a Florida-based attorney who is the ambulance chaser of the video game industry. His website, StopKill.com, reveals immediately that its purpose is to seek out those who “know of someone harmed as a result of violent entertainment, including violent video games.” He sounds a lot like those 1-800-LAWYER commercials.
But for all of Mr. Thompson’s distortion of facts, he does make an interesting point:
At this point, the gaming and entertainment industries have giant bull’s-eyes painted on them and need to be on their best behavior. Knowing that the attacks are not going away, the publishers and the ESRB need to step up and show our government that they will aggressively address the issue of children playing video games intended for adults.
The ESRB would be wise to learn from the mistakes of the tobacco companies. Compare the websites www.philipmorrisusa.com and www.esrb.com. Notice how Phillip Morris’ page is filled to the brim with (mostly anti-smoking) content and the ESRB’s page seems anemic? Tobacco’s opponents can no longer claim that cigarette manufacturers are not giving their customers the full story. Undoubtedly the tobacco industry had little choice after losing several huge lawsuits. At this point, it should be clear that the video game industry is following closely in big tobacco’s footsteps and should learn from its mistakes. It would be unfortunate if it took a multi-million dollar judgment to get the gaming industry to take more aggressive stances on enforcing its own ratings and in defusing opponents. Here is a glimpse of a possibly grim gaming future if the industry doesn't get its act together.
When Hot Coffee first made headlines, the industry was still feeling heat from Senator Schumer (D-NY) about the upcoming [size=-1]Eidos [/size]title, 25 to Life. Perhaps this was why Rockstar, GTA's publisher, felt it was necessary to feed the media a statement in which they claimed to be the innocent victims of elite hackers:
Today we know that this statement is at best highly misleading and at worst a flat-out lie. The Hot Coffee sex mini-games are not really a modification at all since all the content necessary is already present on the PC, Xbox, and PS2 game discs. The mini-games just need to be “unlocked”, either with a downloadable PC file or a readily available video game cheat device. Most likely, these sex mini-games were planned to be part of the finished product, were never completed, and were left on the disc as is. But perhaps the mini-games were hidden on purpose, knowing that the modding community would eventually stumble upon them. This could help push sales of the game while avoiding the ESRB’s dreaded “Adults Only” rating, which, at the very least, would prohibit the game from being sold at Wal-Mart, the industry’s biggest mover of product."So far we have learned that the 'Hot Coffee' modification is the work of a determined group of hackers who have gone to significant trouble to alter scenes in the official version of the game. In violation of the software user agreement, hackers created the 'Hot Coffee' modification by disassembling and then combining, recompiling and altering the game's source code."
While we don’t know for sure (and likely never will) why the Hot Coffee content made it into the retail version, we do know that Rockstar did a terrible job of trying to spin the situation to deflect blame. In reality, their actions helped strengthen the ongoing argument that the gaming industry is not properly regulating themselves. Here is a little tip for next time, Rockstar: if you are going to try to spin like the big boys, why not go with something believable? You could have claimed that there had been a production error and the content was never supposed to be in the retail version. Trying to convince a technologically savvy industry that it's possible to significantly modify content on a console DVD is ridiculous and insulting. Clearly, this type of conduct complicates an already difficult situation and is the last thing the industry needs given the current political climate.
Also providing ammunition for the politicians is Jack Thompson, a Florida-based attorney who is the ambulance chaser of the video game industry. His website, StopKill.com, reveals immediately that its purpose is to seek out those who “know of someone harmed as a result of violent entertainment, including violent video games.” He sounds a lot like those 1-800-LAWYER commercials.
But for all of Mr. Thompson’s distortion of facts, he does make an interesting point:
While I don't believe Mr. Thompson is really interested in our freedoms, there is an important truth buried in that statement. Whenever a violent act can be linked to video games, no matter how weak the connection, lawyers like Mr. Thompson and politicians will get their faces in front of the TV cameras. Lawyers know that the gaming industry has deep pockets and politicians know crusades like this make for great sound bites.“I am trying to protect our freedoms. How so? When the next Columbine happens and the perpetrators are proven to be copycatters of adult-rated violent entertainment, then the government, driven by parental concern, really will contract freedom for all Americans. Safety will trump freedom.
When that happens, the entertainment industry will be to blame for our loss of freedom because of its failure now to accept even reasonable marketing standards.”
At this point, the gaming and entertainment industries have giant bull’s-eyes painted on them and need to be on their best behavior. Knowing that the attacks are not going away, the publishers and the ESRB need to step up and show our government that they will aggressively address the issue of children playing video games intended for adults.
The ESRB would be wise to learn from the mistakes of the tobacco companies. Compare the websites www.philipmorrisusa.com and www.esrb.com. Notice how Phillip Morris’ page is filled to the brim with (mostly anti-smoking) content and the ESRB’s page seems anemic? Tobacco’s opponents can no longer claim that cigarette manufacturers are not giving their customers the full story. Undoubtedly the tobacco industry had little choice after losing several huge lawsuits. At this point, it should be clear that the video game industry is following closely in big tobacco’s footsteps and should learn from its mistakes. It would be unfortunate if it took a multi-million dollar judgment to get the gaming industry to take more aggressive stances on enforcing its own ratings and in defusing opponents. Here is a glimpse of a possibly grim gaming future if the industry doesn't get its act together.