It didn't. I had the movie guy, who took it to his label scanner, and it printed out a $24.99 tag. He said sometimes the online site has sales that don't reflect the actual stores. No biggie for me though.
Today was my 2nd trip for the promotion. I wanted to pick up Taken 2 for the 2 day sale, but the sales associate kept stating it was an"online only" price. I ended up just getting these for $4.99
300 (SteelBook)
Friends With Benefits
Piranha
My First Trip (Finding out about the promotion late):
Casino Royale $4.99
Kill Bill Vol. 2 $4.99
Love and Other Drugs $4.99
Zombieland $4.99
Smallville Season 10 $17.99