I like it. It's like a treasure hunt where you PST'ers finally get screwed by the time zone difference while us EST'ers sneak in at 8 AM and get the goods, snickering as we then add the steam keys to our Steam accounts and scroll through our increasingly large lists of games, petting the computer screen and whispering, "My preciouses... my preciouses..."
Oooor... is that just me? Yah, I glanced on CAG this morning and there were people saying they'd bought in. So I checked and even though I thought it was supposed to start up later in the day, it was already active. Bought my keys, input my keys, profited.
I suppose if people keep having trouble getting in, it'll get to be like a who's who of CAG'ers. Those who are committed to the CAG state versus those that just lack that certain somethin'-somethin' that lets someone transcend the Slickdeals/Fatwallet precursor state into true enCAGment.